A beer pipeline!
It's a real thing, in Belgium of course. De Halve Maan (The Half Moon) in Bruges wanted to quit trucking beer into the city center, so it spent four million Euros to build a pipeline into the city center. Awesome.
The best part of the story is that a local tv station tricked people along the pipeline into thinking they could get a direct tap into their house. That didn't work, but the owner of the brewery, exporter of Straffe Hendrik, parlayed that into 300 Euros of investment into the pipeline -- lifetime beer memberships. 7,500 Euros got a you a beer every day for life and a bunch of glasses. 220 Euros got you a bottle per year for life.
So much brilliance. For one, if you're not going to move, and you love a brewery... I could see plunking down some cash to get a free beer every day. It's the kind of thing that works better in a small European town, where you hit up the brewery bar on the way home from work, but it could be awesome. Plus you're taking part in a project bigger than yourself, and pledging your allegiance to the brand. ("When I'm 50, I'll make a profit" one buyer said.)
But imagine the pipeline *into your house* -- that would take a special dedication. I wonder if there's a beer I would like to have that sort of arrangement with. Easy Jack? Sculpin? Couldn't be a sour. Saison Dupont?
What beer would be in your direct pipeline into your house? How much would you pay if it dispensed one free every day before coasting more?
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