A friend recently gave me a back-handed compliment, or at least I think it was, it could have just been straight shade. He said something like "I like how, when you recommend me a beer, I can tell how you're trying to find me something I will like, but I can tell it's still what you like."
Of course, we are who we are and it's hard to transcend ourselves. So any recommendation will of course be rooted in my likes and dislikes. And at least I was trying!
I suppose, on some level, there's arrogance. Maybe I was thinking something along the lines of, 'if I just get him this hoppy sour or this hoppy pale, he'll finally jump on the hop train.' I haven't been able to do that, though, so maybe I should just give in at this point and recommend some nice mild browns and pilsners and call it a day.
Here's the thing, though. I don't drink many browns and pilsners. So I'm back to being a prisoner of my own palate. I can't keep offering him Pivo Pils and Big Sky Moose Drool, to be reductive. (Sometimes I do find him beers he likes, and they aren't all pilsners and browns.)
Have you ever thought about the strategy behind your recommendations?
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Atlanta Beer Report.
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